Physiotherapy Marketing Tips

A collection of physiotherapy marketing tips, tricks and strategies to supercharge your clinics initials and referrals

24 Incredible Social Media Tools for Physiotherapy Business Owners

Sunday, June 09, 2019

Anyone who’s anyone knows that marketing on social media is one of the best things you can do for your physiotherapy business. People turn to platforms like Instagram and Facebook to find out more about brands and it’s important to make your presence known.

Here are some fantastic tools you can use to take your social media marketing to the next level for your physio business.

1. Sprout Social

Sprout Social

For a more customer-oriented view of your social media interactions, Sprout Social gives you in-depth analytics on specific users. By compiling all of your messages and mentions from Twitter, Facebook, and Google+, you won’t miss an interaction or leave a customer hanging.

Plus, you can see the total history of interactions between you and a specific customer, keeping everything organised and in one place. You can also use Sprout Social with Zendesk, Salesforce, and UserVoice as well as featuring a clean interface to view your analytics and audience demographics.

2. Social Pilot

Social Pilot

Here’s another fully-fledged social media management tool that gives you everything you need to know all in one place. And it’s affordable.

With Social Pilot, you can schedule posts on Instagram, Facebook, LinkedIn, Google+, Twitter, and Pinterest, get analytics for Facebook, LinkedIn, Twitter, and Pinterest, and enjoy features like a social media calendar, content curation, RSS feed automation, and client management –
all in one spot.

3. Sendible

Sendible

Sendible works especially well as a social media management tool for marketing teams versus individual users. It will help streamline your processes and delivery to make sure everyone’s on the same page regarding content, scheduling, and engagement.

Complete with a unified inbox for each brand you’re working with, a content recommendation search engine, and easy-to-read progress reports, whether you’re a team managing various physio clients or a single brand with multiple social streams, Sendible is a solid choice.

4. Hootsuite

Hootsuite

One of the original powerhouses when it comes to social media management, Hootsuite is probably a tool you’ve heard of.

With the capability to manage just about every social media platform out there including Vimeo, Tumblr, Evernote, Flickr, Mailchimp, SlideShare, Spotify, and of course, the big ones Instagram, Twitter, and Facebook, it’s clear why Hootsuite is popular among so many companies worldwide.

One of the features that sets Hootsuite apart from the standard scheduling and analytics capabilities (which it does have), it also allows you to follow certain hashtags or keywords to make sure your physio practices brand and name is always a part of the conversation right there alongside your brand’s feed.

5. Rival IQ

Rival IQ

Sometimes, comparison is the best way to learn and Rival IQ allows you to go head-to-head with your competition on social media. You’ll see analytics about how your audience responds to your messaging along with detailed insights about your competitors. Using this tool is a strategic way to find out what’s working and what can be improved upon.

6. Swat.IO

Swat IO

Another tool that’s particularly beneficial if you work in teams, Swat.IO helps create a streamlined flow of social media messaging. One of the major advantages compared to other tools is that Swat.IO isn’t limited to the big three: Instagram, Facebook, and Twitter. In fact, you can manage platforms like Pinterest, Tumblr, LinkedIn, Vimeo, and even custom channels as well.

They’ve also created their own e-book and have made strides in giving business owners a chance to listen to their audience, making sure they’re in on the conversation about what’s happening any given industry.

7. Buffer

Buffer

As another fantastic, all-in-one social media management tool, Buffer gives you scheduling, analytics, and collaboration options to make sure everything’s on brand and within your brand strategy.

Something unique about Buffer is that the tool allows you to set different schedules that are unique to each account you manage. Overall, the simple interface makes your social media experience a breeze.

8. Iconosquare


Now we’re getting into some of the more niche social media marketing tools and Iconosquare is one of those more targeted options.

Originally only for Instagram, now the platform works with Facebook too. Iconosquare gives in-depth analysis and assistance for things like Instagram contests, follower growth and losses, best times to post for your specific audience, and more.

9. Socialrank

Socialrank

Also specialised for Twitter and Instagram, Social Rank lets you know where you stand with your audience. Not only will you get demographics and analytics, you’ll also get deep insights into who your best and most valuable followers are.

 

10. Tweetbinder

Tweetbinder

Another tool for Instagram and Twitter, Tweetbinder is perfect for marketers who are running social media campaigns using brand-related hashtags. You’ll be able to organise the interface by hashtag, giving you a full analysis on each one to see how well that hashtag has connected with your target audience.

11. Crowdfire

Crowdfire

Crowdfire is a tool for Instagram and Twitter that helps you, essentially, find your “crowd”.

One of the features that sets Crowdfire apart from just scheduling and analysing is that it’s really a management tool for who you follow and your own followers as well. You can look for new users to follow based on your niche and hopefully gain a lot more traction for your brand.

12. Twitonomy

Twitonomy

If your Twitter account had a GP, Twitonomy would be its full work-up. This tool gives you a detailed report of everything you need to know about your Twitter account from your follower/following ratio to engagement data to account activity. It’s one of the most comprehensive overviews your Twitter feed can receive.

13. Ritetag

Ritetag
We all know that hashtags are important when it comes to potential customers and clients finding us on Twitter & Instagram but how do you know which ones to choose? Ritetag is a hashtag analysis tool that helps to make sure your picking the best hashtags possible to reach your target audience.

Plus, it’s completely compatible with both Hootsuite and Sprout Social.

14. Feedly

Feedly

For physiotherapy businesses, we all know how important it is to stay in the know with industry news and clinical research. Feedly is a news aggregator that curates a feed of only the content you might be interested in. With this tool, you won’t be wasting time searching for the perfect story to share on your socials. Instead, you’ll be able to find articles right in your Feedly feed that are shareable and related to your business.

15. Mention

Mention

Mention is a monitoring tool that’s focused on social listening. You’ll be able to track your mentions and branded hashtags in order to understand who’s talking about your clinic, why they’re talking about it, and allowing you to respond promptly for an effective engagement experience.

16. Canva

 

Canva

Social media marketing is all about visuals, but you don’t necessarily need to be a graphic designer to create incredible content for your social channels. Canva is a powerful design tool full of beautiful templates to help you make engaging, professional-looking graphics.

It even has tutorials that introduce you to basic design techniques and, being cloud-based, it’s easy to share with others if you’re working on a team.

17. Snappa

Snappa

Here’s another tool that’s great for creating stellar graphics. With tools for formatting, templates for design, and stock photos included, you’ll be on your way to a stunning social media feed with Snappa.

You can resize the same image to fit your different platforms and you can schedule and post straight from the interface.

18. VSCO

VSCO

Perfect for Instagram as a photo-centric social media platform, VSCO is a tool for taking and editing photos with ease. Using custom filters and editing techniques, it’s a great way to streamline your brand image and create a cohesive Instagram feed that followers will gravitate toward.

19. IFTTT

IFTTT

Sometimes, social media platforms don’t make it easy to connect with one another. That’s where IFTTT comes into play. This tool is on a mission to build a more connected world where, for example, what you post on Twitter posts on Facebook as well.

By getting your multiple devices to work together in a more cohesive way, IFTTT wants to streamline the process of sharing your brand’s identity by ensuring your technology can talk to each other much more clearly.

20. Planoly

Planoly

There’s nothing quite like searching for a brand on Instagram to find that their feed is flawless, cohesive, and really gives you a feel for who they are. Planoly is an Instagram visual planning tool that allows you to see your Instagram feed as a whole and plan your content to ensure your branding is loud and clear.

With features like drag and drop, draft grids and captions, and editing to help plan your Instagram Stories, Planoly has everything you need to create the ultimate Instagram profile.

21. Facebook Audience Insights

Facebook Audience Insight
Brought to you by Facebook Business, Facebook Audience Insights was created to give you insider details about who you’re hoping to reach on Facebook. Because it’s true - the more you know about your customers, the better you’ll be able to deliver appropriate and meaningful messages to them.

With data on your audience’s geography, purchase history, page likes, and demographics, Facebook Audience Insights can help you get some well-deserved ROI for your marketing efforts marketing on Facebook.

22. Repost

Repost

Repost is an app you can download to both Apple and Android phones that allow you to repost Instagram content to your brand’s feed.

When you’re marketing your physio business on social media, you’ll often find a lot of user-generated content. So, when one of your customers shares a post at your gym or using your techniques, the Repost app allows you to share that content on your own feeds.

People love to see content produced by actual users of your products or services so this is a great way to engage with your audience.

23. Ubersuggest

Ubersuggest

In order to get found on social media, it’s important to choose relevant and searchable keywords to use in your marketing strategy. Ubersuggest is a tool that suggests the best keywords and phrases that can boost SEO and funnel more traffic to your sites.

This tool also includes SEO insights showing you the top performers including what your competitors are up to. You’ll get an overview of your domain with what’s working and what’s not and it gives you content ideas to help your brand get found.

24. WordSwag

Wordswag

Wordswag is an app for your phone that gives you the tools to add text to your photos. Great for social media ads or Instagram Stories, this app lets you create stand-out graphics in a few easy steps.

Plus, with Wordswag’s library of captions ideas including quotes and jokes, you’ll never waste time trying to come up with the perfect caption ever again. It’s worth looking into if you’re not the best with graphic design.

Ready to get started?

All of this advice on social media tools is nothing without execution. Ideas just aren't that original anymore; what's needed is relentless execution.

Physio Inq provides owners with all of these tools and more to allow you to focus on the execution of your business strategy. Under the Physio Inq brand and service network, all of the heavy lifting is already done, you just need to be yourself and connect with staff and your community.

If you want to chat to a business consultant about how you too can have ready-made tools at your fingertips, that are tailor made for your business, give us a call on 1300 731 733 today, or email franchising@physioinq.com.au for more info.

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